Campa Cola, Indian drink set to make comeback after almost two decade.
Pure Drinks Group, the company that acquired the rights to the Campa Cola brand name, announced its intends to relaunch the beverage with a twist that is modern increase to numerous cities across India.
First introduced in 1977, Campa Cola quickly became children name in India, known for its refreshing taste and jingle that is catchy became part of popular culture. Despite its popularity, financial difficulties forced the company to shut straight down production.
The relaunch of Campa Cola has produced excitement among Indian consumers, that have fond memories regarding the drink that is soft their childhood.
1970s :: Campa Cola Advertisement pic.twitter.com/2clZAsfait
— indianhistorypics (@IndiaHistorypic) September 2, 2022
The brand includes a strong emotional connection with Indian consumers, and the relaunch is expected to attract a following that is faithful.
The Pure Drinks Group has purchased a state-of-the-art production facility and intends to expand the brand to cities that are numerous India. With plans to retain the flavor that is original including new flavors to the lineup.
Campa Cola has the potential to become player that is major India’s soft drink market once again, presently dominated by global giants such as Coca-Cola and PepsiCo.
The relaunch of CampaCola is definitely an development that is exciting Indian customers as well as the soft drink industry in India. The brand name includes a history that is rich a loyal following, together with relaunch is expected to recreate fond memories for a lot of consumers.
