ICC unveils 34,000-seat modular stadium in New York for T20 World Cup.
The governing body of cricket thinks that the 34,000-seat modular stadium in New York, which will host eight matches of this year’s T20 World Cup, will help it break into the lucrative US sports market. The stadium was launched by the International Cricket Council (ICC) on Wednesday.
The most anticipated match of the tournament, the blockbuster June 9 match between India and Pakistan, has been allocated to the Nassau County International Cricket Stadium in New York, demonstrating the ICC’s eagerness to enter a new market.
In an online conversation with a small group of reporters, Chris Tetley, the Head of Events at ICC, stated that sustainability would be a major component of the “cutting-edge” venue.
The World Cup site would have drop-in pitches and repurpose the grandstands from the Formula 1 Grand Prix in Las Vegas.
When finished, he claimed, it would surpass all cricket venues in England and surpass Mumbai’s Wankhede Stadium, which held the 2011 World Cup final in 50 overs.
With the size of the US sports market, Tetley stated, “I think we need to do something on this scale to make an impact in a country like that.”
“ICC has a very specific target market in mind. It’s the biggest sports market in the world, as everyone is aware.
“With at least 30 million cricket fans in the US, it’s already our third-biggest broadcast market.”
Tetley guaranteed that the American spectators will have an unforgettable time at the tournament, which the US is co-hosting with the West Indies.
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