Apple’s iPhone sales in China boosted by a prices reduce for its phones.
According to a Bloomberg report, Apple’s iPhone sales in China rose a remarkable 52 percent in April, driven by Reduce Prices and increased consumer demand.
According to data from the China Academy of Information and Communication Technology, iPhone shipments increased from 2.3 million in April 2023 to 3.5 million in April 2024. This notable expansion comes after several major price cuts by Apple to boost sales in the region.
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The recovery in iPhone sales is part of a broader recovery in the Chinese smartphone market, which saw overall sales rise 25.5 percent to 22.7 million units in April. Data from the China Academy of Information and Communication Technology highlighted that Apple’s sales contributed to this massive market growth.
Identifying rapid changes in sales
Apple’s strong performance in April marks a sharp turnaround after a rocky start to the year. The company experienced a 37% drop in sales during the first two months of 2024. However, the recovery began in March with a 12 percent increase in shipments, which continued through April.
To capture that return, Apple launched a series of aggressive discounts on iPhones, with prices dropping to 2,300 yuan (about $318) on its official T-Mall site. The discounts, more than double the initial reductions offered in February, were part of a strategic effort to compete with local rivals such as Huawei.
Apple’s market share in China may soon stabilize as consumers continue to upgrade to new iPhones, Bloomberg reported. According to a recent survey, the 33 percent of Chinese consumers now using luxury cell phones is a significant increase as more than half of them are now willing to spend 4,000 yuan (about $550) on their next phone.
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This trend towards premiumization is expected to benefit Apple, especially with the expected release of the iPhone 16 lineup in four months.
These developments strengthen Apple’s position in the world’s most competitive smartphone marketplace, demonstrating the company’s flexibility in responding to market conditions.
