Netflix has also prohibited password sharing in the US, UK and France.
The world’s largest streaming service, Netflix, recently declared that it will no longer permit password sharing in India, a significant market with more than 6.1 million customers.
A Netflix account can only be used by members of a single household, and anyone who violates this restriction will begin getting emails from the service.
According to the company’s announcement, “everyone living in that household can use Netflix wherever they are – at home, on the go, on vacation – and take advantage of new features like Transfer Profile and Manage Access and Devices.”
The business continues to “invest heavily in a wide variety of new films and TV shows – so whatever your taste, mood, or language, and whoever you are watching with, there is always something satisfying to watch on Netflix,” it added.
Since a long time ago, Netflix has been actively combating password sharing. These efforts were first launched in the US, the UK, France, and most recently India. It is to be expected that the feature will now begin to be disabled in smaller markets as well.
We can anticipate password sharing to continue for a while because Pakistan, unlike other markets, only has only around 300,000 Netflix users. However, Netflix will undoubtedly respond soon.
Users can add additional members for a monthly charge even though the new feature prevents anyone outside of a certain home from using their Netflix account.
Analysts refer to some of Netflix’s biggest areas as having reached a saturation point, which has put the company through some challenging circumstances recently.