Truth of circulating video of Zara outlet lying outside in America.
For the last few days, ‘Boycott Zara’ is trending on social media due to the photo shoot of the Spanish brand ‘Zara’ outlet advertising campaign.
The said brand shoot was apparently highlighting the design of ‘The Jacket’ but the elements used in this photo shoot exploited Gaza which came out with bodies wrapped in shrouds.
As soon as these pictures mocking the martyrs of Gaza went viral on social media, the depressed users criticized it and the ‘Boycott Zara’ campaign gained momentum.
In this heat of boycott and protest, a video was also seen circulating on the social networking website X, which claimed that “American citizens in a state of anger threw all the clothes of the Zara brand from high buildings to the street.” Throwing in front of the company’s outlet.
۔ 'ZARA' کی جانب سے غزہ جنگ کے بارے میں توہین آمیز اشتہار دینے کے بعد امریکی عوام نے 'ZARA' برانڈ کے تمام کپڑے کمپنی کے سامنے پھینک دیے.
غزہ میں ہونے والی نسل کشی کا مذاق اڑانے والی اپنی اشتہاری تصاویر کی وجہ سے کپڑوں کے برانڈ 'ZARA' کا دنیا کے کئی ممالک میں بائیکاٹ کیا جا رہا… pic.twitter.com/Y3eN2lXTxW
— RTEUrdu (@RTEUrdu) December 13, 2023
The video was depicting how expensive Zara clothes are currently piled up on American streets with no one to pick them up.
The video based on this protest action of American citizens was well liked on social media and it was also declared as the right way to protest, but now the reality of this video has come out.
The above video was released in November this year on the TikTok account of ‘Vestiaire Collective’, a pre-loved clothing company, which showcases the outlets of all the brands it owns or owns. The companies belong to countries that support Israel.
This video claims to show clothes thrown in front of a Zara store in New York in protest against an anti-Palestinian ad.
The video is unrelated to the Israel-Gaza war. It was posted to TikTok in November by second-hand fashion company Vestiaire Collective against fashion waste. pic.twitter.com/AiDx6Tkwyb
— Shayan Sardarizadeh (@Shayan86) December 13, 2023
The company announced with the video that they are boycotting 30 fashion brands whose sales may benefit Israel or its supporting countries due to the atrocities committed by Israel in Palestine.
now's the time to act. That's why, from today, we're banning another 30 fast fashion brands from Vestiaire Collective, including Zara, H&M, Gap, Abercrombie & Fitch,
Mango, Urban Outfitters, and Uniqlo. Ready to join the movement? #thinkfirstbuysecond pic.twitter.com/1oItUaaGAu— Deema Azreen (@butterflyteeee) December 12, 2023
Although the video is a protest against Israeli atrocities and Zara, it has nothing to do with Zara’s recent ad campaign, nor is the video original.
Also read this: Zara Angers Netizens by Portraying Gaza Destruction in New Campaign