Meta unveils Instagram feature, including digital collectible trading.
Meta According to the company, users will soon be able to support content creators by purchasing their non-fungible tokens (NFTs) directly within Instagram. According to the company, the new features will be tested with a small group of creators in the United States before being expanded to other countries.
As it competes for talent with TikTok and others, Meta has been rolling out more features for users to make money on its social media apps at a time when influencers are bringing in advertising dollars to these platforms.
In tandem with this push, Meta announced that it was expanding access to Instagram subscriptions to all eligible creators in the United States in order to help them earn a more predictable income on the photo-sharing app.
It is also introducing gifts on Instagram, beginning with Reels, so that creators can earn money from their fan base in a new way.
In addition, the company is launching a professional mode for Facebook profiles, allowing creators to build a public presence while maintaining their personal Facebook profile.
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