On Saturday, Twitter started limiting the number of tweets its users may read.
Elon Musk wrote on Twitter that verified users may read 10,000 tweets daily while unverified users could only see 1,000.
People started posting screenshots of alerts indicating that they had “exceeded” their daily limit of tweets.
Elon Musk was restricting user behavior, which seems absurd for a corporation that provides social media.
Advertising professionals are perplexed by the action.
But Elon Musk is actually playing a far bigger game here—a conflict with AI firms.
Let’s begin by discussing Twitter’s actual revenue generation strategy. Like Meta and Google, advertising accounts for the great majority of its income.
Users are offered to advertise when they access the portal. Increasing their time spent.
Musk on layoffs, false information, and sleeping at work
Twitter limits the tweets that users can view momentarily.
Twitter brings back the blue tick for prominent accounts
In April, Mr. Musk informed me that after initially halting their Twitter advertisements following his takeover, “most” of the advertisers had returned.
But Mr. Musk has a different strategy in mind to make Twitter lucrative.
He wants Twitter to profit from the enormous amount of data it has.
A huge resource for AI businesses, websites like Twitter and Reddit contain hundreds of billions of genuine human discussions.
Large language models (LLMs) are able to learn from these encounters and develop more empathetic ways of answering queries.
However, websites like Twitter and Reddit
Is the Twitter clone of Meta?
However, there might be further factors at work as well, and this relates to yet another of his initiatives to lessen Twitter’s reliance on advertising income.
Mr. Musk is pleading with users to pay for Twitter.
He has been attempting to get people to use Twitter Blue for months. Giving Twitter Blue subscribers a blue tick and verification was the carrot, and disabling verification for non-paying users was the stick.
But Elon Musk’s vision for Twitter Blue has not come to pass. Not many people are making full payments.
Maybe he’s considering another strategy to entice them to take out their wallets. Perhaps there will be a monthly fee in the future if you want access to an infinite number of tweets.
Whatever Mr. Musk may be considering.
